It sold frozen yogurt, smoothies, juice and fresh fruit pots. It was situated by the beach, along the main strip of shops, therefore experienced lots of passing trade throughout the day and also stayed open till about midnight in the evening. As you can see the main colour scheme is fluorescent pink, which is eye catching and runs consistently through the text, chairs, menu and staff uniform. This colour stands out in the sign against the competition surrounding where all the shops looked very similar and bland
Frozen yogurt is a relatively new trend in the market and offers the cold, creamy refreshment as ice-cream but with less than half the calories and sugar content. At "Yao-yogurt" you could choose from a variety of toppings, including fresh fruit, chocolate and cookies. I chose strawberries and then counteracted this healthy choice with white chocolate, but its all about balance (which I probably told myself far too many times last week). However, it was delicious and we visited a few more times throughout the holiday.
There was a real gap in the market for this shop in Majorca as the weather was gorgeous, therefore meaning that the ice-cream market would be thriving. However, I still believe this could be exploited in the UK, perhaps selling smoothies and juices aswell, to balance out the seasonality affect of the horrendous weather in England.
Thanks for reading, now to return to rainy English life.
Caio for now
Toni
xoxoxoxo