When in Spain...

I have just come back from yet another holiday, this time to Majorca. It was very relaxing and a great opportunity to top up my tan! I was still on the hunt for new health trends in the market and whilst there, I came across the most fantastic frozen yogurt shop "yao-yogurt".

It sold frozen yogurt, smoothies, juice and fresh fruit pots. It was situated by the beach, along the main strip of shops, therefore experienced lots of passing trade throughout the day and also stayed open till about midnight in the evening. As you can see the main colour scheme is fluorescent pink, which is eye catching and runs consistently through the text, chairs, menu and staff uniform. This colour stands out in the sign against the competition surrounding where all the shops looked very similar and bland

Frozen yogurt is a relatively new trend in the market and offers the cold, creamy refreshment as ice-cream but with less than half the calories and sugar content. At "Yao-yogurt" you could choose from a variety of toppings, including fresh fruit, chocolate and cookies. I chose strawberries and then counteracted this healthy choice with white chocolate, but its all about balance (which I probably told myself far too many times last week). However, it was delicious and we visited a few more times throughout the holiday.

There was a real gap in the market for this shop in  Majorca as the weather was gorgeous, therefore meaning that the ice-cream market would be thriving. However, I still believe this could be exploited in the UK, perhaps selling smoothies and juices aswell, to balance out the seasonality affect of the horrendous weather in England.

If  you have not tried frozen yogurt yet, then give it a try as I can guarantee it will surpass your expectations. You can also make your own in the freezer and serve with fresh fruit, meringue or fresh fruit purée for a healthier dessert option.

Thanks for reading, now to return to rainy English life.



Caio for now
Toni
xoxoxoxo