Juicy lucy

Hola, I have finally made my blog look prettier, wahoo!!

Recently, I have developed a real sweet tooth for fruity drinks. I think this has originated from my recent holiday to Spain, where frankly water is just not what you desire on a sandy beach, in the heat of the sun, whilst listening to the sound of the waves (ahhhhhh, bliss!) However, after reading the nutritional value of my favourite drinks, such as Fanta, Diet Coke and Lilt, I decided that they there were 2 options: cut them out of my diet or substitute for something healthier.

Cue healthy fruit drink review....

I spotted this drink on the supermarket shelves quite a while ago, purely due to its beautiful bottle. This is a fantastic marketing move due to the fact that the fresh juice market is very populated. With top brands such as Tropicana, Innocent and Copella providing natural, high quality, yet slightly above average price juices. There are also own brands, which also provide delicious juices, which are lower in price and have the consistent and reputable brand of, for example, Sainsbury's. Therefore, it is more important than ever for any new entrants which aren't category leaders to differentiate on the shelf.

Coldpress is a natural fruit juice brand, with the slogan: no cooking = pure taste. They differentiate through the technology of their juicing process. This process is called HPP, which goes against the widely used methods of heating the juice, in order to pasteurise it, so that it lasts longer. Instead coldpress, plunge their bottles into cold water, to ensure that each fruit stands out in the flavour provided.

Coldpress have various flavours, but I went for the pink lady flavour, which was beautiful. Pink lady apples are my favourite, however as a student I don't get to indulge in them as much as I would like, as they are quite expensive. But, fortunately my mum loves them just as much, so being back home is bliss! The juice was heavenly and low in calories for a sweet, fruity drink and would be perfect in the morning or as a mid-afternoon pick me up. It is priced around £2 a bottle, which is relatively highly priced compared to competition, but what it has to offer is fantastic.

Thanks for reading.

Caio for now
Toni <3
xoxoxoxxoxoxoxo